April 2007
113 posts
Yahoo Acquires Right Media: I’m a Yahooligan! →
How to Get a Book Deal with World’s Largest... →
Tim Ferriss article on getting a book deal.
Yahoo Acquires Right Media: I’m a Yahooligan!
The New York Times, jumped the gun by a few hours but the story is out that Yahoo has acquired my employer Right Media.
There’s really a lot that could be said about it, but I think generally the most important thing is that I’m extremely excited to work with Yahoo to accelerate the exchange model […] (via Conversion Rater)
How Do You Manage Your Contacts and Address Book?
I’ll admit it, I have no system for keeping track of contacts beyond saving and archiving old email so I can look up someone’s contact information. Normally I feel like I’m on top of ways to use your computer for business and organization, but for some reason I’ve never cracked the code on contact […] (via Conversion Rater)
Performancing pMetrics Launches, or is it...
A rising star in the blog web analytics space over the last year or so was Performancing Metrics. Performancing ended up having some problems and ended up selling off the metrics and community aspect of their business to SplashPressMedia. Many were sad to see Performancing Metrics fall by the wayside, but lo and […] (via Conversion Rater)
The Ultimate He-Man Video Clip Collection →
Web Revenue Blog Rankings: April Update →
Ask.com Is Launching a Contextual Search Network
SearchEngineLand is reporting that Ask.com is launching a contextual search ad network on their own content properties such as Ticketmaster.com, Evite.com, and Match.com on May 21st. They then may roll this product out to third-party publishers next quarter.
First, it’s good to see more competition in the contextual ad network space. Google has been […] (via Conversion Rater)
Web Revenue Blog Rankings: April Update
It’s been a couple of months since the original Web Revenue Blog Rankings were put out, so I thought it was time to put out an update as well as add a few more blogs to the list. Without further delay, here is the list:
Web Revenue Blog Rankings
Blog
Score
1. Problogger
1.50
2. ShoeMoney
2.83
3. JohnChow
3.33
4. […] (via Conversion Rater)
Study Says Advertising on User Generated Content...
A recent study by advertising company BlueLithium determined that advertising on user generated content is a great deal.
There currently is a struggle for online advertisers to feel comfortable advertising their brands on user generated content sites like social networks, blogs, forums, and video sites. These are the areas in which ad inventory […] (via Conversion Rater)
A Name Change: Direct Media Exchange
After a couple months of confusion between the product I run for Right Media that was formerly titled RMX Direct, we’ve renamed it to Direct Media Exchange. The confusion came from the fact that the product was a simple publisher interface to participate in the Right Media Exchange which many people abbreviate to RMX, […] (via Conversion Rater)
Comparing Ripoff TV Commercials to Online...
Mark Cuban has a popular post today about informercials and ripoff TV commercials degrading the quality and hurting TV networks. He also points out that his own network HDNet will never take these type of commercials.
He summarizes his thoughts with the following quote:
How about this for a concept: If you haven’t sold a commercial, […] (via Conversion Rater)
Valleywag Declares Apple/iTunes the Podcasting...
As I posted a few weeks back, I don’t see anything relating to audio podcasting as being a winning and growing business today. The main players all appear to be flat in their growth, one of the leaders in Odeo is up for sale, and Valleywag now has a post pointing out that Apple/iTunes […] (via Conversion Rater)
Liveblogging Web 2.0 Expo: Avinash Kaushik and...
One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel […] (via Conversion Rater)
Liveblogging Web 2.0 Expo: Jeff Weiner of Yahoo!...
Wednesday’s keynote at the Web 2.0 Expo was Yahoo’s Executive Vice President of their Network Division. Jeff first covered what the network division consists of:
Email/communications
Media business so we package and program content
Search business
We tie it together through the front door of Yahoo.
Then the following is a paraphrased version of the […] (via Conversion Rater)
Yahoo! Going Carbon Neutral
This is awesome.
Yahoo (via Conversion Rater)
Valueclick is no Doubleclick
Valueclick’s stock price trended up after the Doubleclick acquisition by Google. When I saw this I thought, “that’s not that surprising, it seems like the market would react positively to anyone related to online advertising after such a large purchase price.”
But then when I see financial writers making claims like “Valueclick is the better […] (via Conversion Rater)
Liveblogging Web 2.0 Expo: Built to Last Panel
Yesterday at Web 2.0 Expo one of the main keynote sessions was the “Built to Last” Panel which consisted of John Battelle asking various questions to a few entrepreneurs who have built companies that have sold or were worth selling. The participants in the session:
John Battelle - FM Publishing (moderator)
Mena Trott - Six Apart
Jay […] (via Conversion Rater)
Liveblogging Web 2.0 Expo: Venture Capital 2.0
A popular and very funny session today was the session entitled “Venture Capital 2.0: Bright Future or Broken Forever?”. This session was moderated by Mike Arrington of Techcrunch who is a former VC himself and current angel investor. It appeared like it could be boring listen to a bunch of venture capitalists talk, […] (via Conversion Rater)
Best Doubleclick Acquisition Post
Over the last few days I’ve read a lot of blog posts, articles, and comments about the Google acquisition of Doubleclick for $3.1 billion. Obviously it’s a large deal that has a lot of ramifications for the advertising and media space, so there was plenty to read.
Even with so much to read, […] (via Conversion Rater)
Liveblogging Web 2.0 Expo: Transitional Media 2.0
I posted a liveblogging entry over on the Right Media Blog about the Traditional Media 2.0 session. The session was kind of all over the place with what was discussed, but check it out if you’re curious.
Conferences, web2expo, web2expo2007 (via Conversion Rater)
What Ad Exchanges Can Do For Ad Networks
Right Media Exchange partner CPX Interactive released a press release yesterday that points out the amazing success they’ve had over the past year. It’s not all due to ad exchanges, but statements like this show that there is extreme value there for them:
“We are extremely excited about what is happening in the online advertising […] (via Conversion Rater)
