July 2007
18 posts
June 2007
28 posts
blinkx Launches Contextual Video Ads, I’m Not So...
It was only a matter of time, because it’s seemed obvious to many that a good video advertising solution would be for an automated system to match video content to commercial style video ads. blinkx has announced their solution called AdHoc (honestly, must every advertising solution be “Ad-something”?) that does this. A few players, including Google themselves, have started matching contextual...
Flickr Images Added to Yahoo! Image Search
Thomas Hawk reports on it, and it’s very cool and adds a ton of relevancy to Yahoo! Image Search. In the past when searching for images I’ve usually had to try searching Flickr directly and then also using Yahoo! or Google image search. Now it can be done in one place. The Flickr acquisition is turning out to be a great one for Yahoo!.
Yahoo
(via Conversion Rater)
Ad Serving Free For All On The Way
When we launched Direct Media Exchange (formerly known as RMX Direct) last year it was to our knowledge the first free ASP ad server for publishers. Although at that time, and still today, it’s a very basic ad server which has some unique abilities focused on getting monetization for inventory from the Right Media Exchange as well as allowing publishers to manage other ad networks who buy from...
Google Trends →
Yahoo! Acquires Rivals.com
As an avid reader of the Oregon Ducks Rivals site, it was with great interest that I read tonight that my soon-to-be employer has purchased Rivals.com.
Seems to be a safe buy to me. Rivals has a track record of success now, a growing subscription business, and more pageviews in which to put ads. As I pointed out recently, there is a lot of value in the advertising wars of owning and operating...
Battle of the Advertising Superpowers: Who’s Got... →
Semel Out, Yang In
Since I haven’t even started working there yet I don’t really have an opinion on this, but Yahoo! announced big news today that Terry Semel is stepping down as CEO and Yahoo! founder Jerry Yang will be stepping up to the CEO job with Sue Decker moving up to President.
Seems like this will have a positive effect on Yahoo’s stock as Wall Street seems to have fallen out of love with Semel. Will...
Battle of the Advertising Superpowers: Who’s Got...
It’s been a crazy couple of months. Not only did my employer agree to be acquired by Yahoo!, but our competitive landscape has changed dramatically with Google acquiring Doubleclick, Microsoft acquiring aQuantive, WPP acquiring 24/7 RealMedia and AOL acquiring AdTech AG to go along with what they already own in Advertising.com. Additionally, there are still some other large players who are also...
Here Comes Another McCarthy!
My wife informed me today that she’s pregnant with our third child! Great news, and I really feel more excited than the previous times we learned she was pregnant. I think I’m just so comfortable as a dad now and understand how great my kids are and I can’t wait to have another one. Now it’s time for the wait to see if it’ll be our third girl, which I’d love, or our first boy, which I’d also...
Yahoo Search Marketing Goes Open with APIs
Yahoo! announced today that the Yahoo Search Marketing advertising platform (Panama) will be opening up to give developers and companies free and open access to their APIs.
Exactly the right move in my opinion, even if I may be biased on this one. By making it as easy as possible to build software, tools, and systems to buy advertising through the Panama platform Yahoo! can really only win more...