July 2007
18 posts
MediaWhiz Is Building It’s Own Empire
I’ve talked a lot recently about the big dogs out there snapping up advertising companies. However, it’s not just the huge players who are consolidating advertising companies. MediaWhiz out of New York completed their second acquisition of the year by purchasing AuctionAds. AuctionAds is a small company started by Shoemoney in a partnership with Patrick Gavin of Text Link Ads which was the...
Microsoft Snaps Up Their Own Exchange: AdECN
Are things getting crazy in the online ad space or what? AOL buys Tacoda a few days ago, and now Microsoft has purchased ad exchange AdECN for an undisclosed amount. I didn’t think I’d have to update my chart from my Battle of the Online Advertising Superpowers post, but perhaps I might. Who’s next?
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Next Move In The Advertising Battles: Tacoda Joins...
As I’ve posted about before, there is a battle for online ad supremacy that’s quickly turning into a battle of superpowers. AOL just made the next move in the chess match with the acquisition of behavioral targeting display network Tacoda.
It’s definitely and interesting move as AOL already owns the largest display ad network in Advertising.com, which is also known to have behavioral targeting...
Clicky Interview on Centernetworks
Centernetworks has a nice background interview with Sean Hammonds who is one of the founders of analytics solution Clicky.
I’ve mentioned it before, but Clicky is currently my favorite blog analytics solution. It isn’t as high-powered as a lot of solutions out there, but it has a very usable interface and some nice features not seen in other applications. What’s maybe the most impressive thing...
Direct Media Exchange Is a Year Old
That’s right, the product I run for Right Media/Yahoo! Direct Media Exchange is now a year old from the date when we ran our first impression. Much has changed. The name has changed, its parent company has changed, the stats have changed (up!), the visual design has changed, the networks participating have changed (added some more), the team has changed (grown!), but what hasn’t changed is our...
What the Heck is an Ad Exchange?
An experience today made it blatantly clear to me that being in the ad exchange business I take it for granted that I know what actually is an ad exchange. I’m amazed, but it had never really occurred to me that most people think an ad exchange is more like a link exchange. Meaning that an ad exchange is a system where websites swap ads with each other. That really isn’t the case at all, but...
A Picture’s Worth A Thousand Words
Scott Karp has an interesting post on his Publishing 2.0 blog today about how display advertising continues to lack relevancy over 10 years into it’s life. Being in the display advertising business, you’d think I’d argue, but I won’t. He’s right, display advertising is still largely way too irrelevant and there is still a ton of improvement that can be done to help its relevancy. Yahoo! is...
Now I Really am a Yahoo!
I was a little premature back in April, because it takes some time for acquisitions of this size to go through, but Yahoo! has now completed the acquisition of Right Media.
We’ve been planning for a while, but now we can actually work together which is exciting. For those curious on what I’ll be doing, it’s continuing to lead the Direct Media Exchange product we started at Right Media while...
Is Time Spent the Answer?
I love web analytics and traffic rankings, but unfortunately the web still suffers from a lack of reliable and accurate comparison metrics between sites. Nielsen announced last Tuesday that they are ditching the page view in favor of the “time spent” metric. The question though is if this is a good thing?
Many people have criticized the page view over the last few years as sites like Myspace...
If You Want To Make Money Online, Don’t Blog
Making money through blogging is not a new concept. However, a recent set of blog posts and articles I’ve come across in the last couple of weeks taken together could make one think that if you want to make a living through the web that blogging is the best way to go. First I ran across the Wired article about Mike Arrington and his success with TechCrunch, then it was Ken Savage and his Diabetes...
One Advantage of Acquisitions: Things Sometimes Go...
People have been complaining as of late that all the innovative companies are getting snapped up by the big internet players which ends up killing innovation. I’m not sure whether or not that argument has any truth to it, but one thing that can be said that’s good when innovative companies get acquired, is that sometimes their services become free. Feedburner’s TotalStats package is now free...
Yahoo! Gets Smarter With Display Advertising
Yahoo! has announced the upcoming launch of a new display advertising ad type called SmartAds. SmartAds allows agencies and advertisers to create an ad template that has “variables” in the data that can be changed depending on the user’s information. So, if you’re located in Los Angeles, you may get an ad that talks about great flight deals leaving Los Angeles in the ad. It essentially allows...