February 2008
13 posts
Should Advertising Become an Algorithm? →
The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard’s comments during her IAB speech:
Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:
“We must not trade our advertising inventory like pork bellies.”
She refers to the commoditization of branded advertising...
Right Media Open Videos →
The Right Media Open event we held last October in Half Moon Bay was a big success for both Right Media as a company but also for all our clients who benefited from the networking that took place at the event. Just recently some videos of some of the panels and discussions at the event were added to our Right Media Open site. The videos include:
Jerry Yang Fireside Chat (with the head of the...
Questions About Ad Exchanges →
In a recent post I talked about a post on the YPN Blog about questions people should ask ad exchanges before working with them.
Jordan Mitchell left a good comment with some questions that I thought deserved responses in a post. He starts off with:
But outside the *theory*, are the concrete benefits really there yet, or is the exchange model dealing with some basic issues?
I think ad exchanges...
Welcome Caiden James McCarthy! →
Our family welcomed a new member on February 12th as my wife gave birth to Caiden James McCarthy. Everything went smooth and the whole family has been enjoying the past week together playing with him and adjusting to having five of us in the house now.
I can already tell it’s good having some more testosterone in the house, and I’ve already noticed some subtle and not-so-subtle differences...
An Overview of an Ad Exchange →
Over on the YPN Blog, Jerri Gillean here in the Eugene Right Media/Yahoo! office contributed an overview of what an Ad Exchange is and some important questions to ask when comparing ad exchanges.
When you’re looking at joining an exchange, ask these questions:
1. Does it work in real time? Using historical data is like checking yesterday’s weather to predict what to wear today. 2. Is it...
2008 Online Advertising Predictions →
2008 Online Advertising Predictions →
Even though anyone who actively reads blogs is sick of them by now, I must admit I’m a sucker for yearly reviews and prediction articles and blog posts. Even though most of the time I realize the writer is just guessing, it’s interesting to get the perspectives of others on where they see the world going. In past years I’ve made posts with predictions on Web 2.0 companies, and have also weighed in...
Lost is a heck of a show.
�If someone�s using a PC to demo the next big thing, then it�s not the next big thing��
It’s Been a Wild Few Days, and Looks to Be a Wild... →
I can’t really comment on all the Microsoft and Yahoo! news as a Yahoo! employee, but I’m not sure I really have anything terribly interesting to say about it anyway. It’s just been an interesting few days reading all the news and analysis, and it looks like it will be an interesting 2008 to see how everything shakes out.
I’m working on an Online Advertising Predictions for 2008 post, and what’s...