17 Apr

Valueclick is no Doubleclick

Valueclick’s stock price trended up after the Doubleclick acquisition by Google. When I saw this I thought, “that’s not that surprising, it seems like the market would react positively to anyone related to online advertising after such a large purchase price.”
But then when I see financial writers making claims like “Valueclick is the better […] (via Conversion Rater)

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