23 Nov

Alibaba Launches Alimama - The Ad Exchange with the Best Name

Ad Exchanges are popping up left and right, and that’s a great thing. Of course, only in certain cases are they actually exchanges instead of an ad network calling itself an exchange, but that’s a topic for another post.

The latest exchange to announce comes with an international flavor, as the Alibaba Group has launched Alimama. Alimama is an exchange focused on the Chinese ad market, and as Battelle notes, sometimes China is late to the party. However, in this case Alimama may be the…

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