03 Dec

AdRoll is a Good Idea, but tough to Execute

Techcrunch has a post up today on AdRoll, a new “social” ad network that’s been started by former Paypal and Slide co-founder Jared Kopf.

First, I think calling it a “social” ad network is grabbing onto the social buzzword a bit, but it does appear to be more social than other ad networks as it allows publishers to form their own mini-networks based on their topics or other factors.

The idea is that if similar publishers band together they can create a larger pool of inventory that is…

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