21 Dec

Yahoo! Ad Network is #2 Right Out of the Gate

I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.

The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.

Advertising.com has been on the top of these numbers for a while,…

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