Patrick McCarthy

JP Morgan Predicts Display Advertising CPMs Will Rise, But Will They?

Techcrunch comments on the “Nothing but Net” report released by JP Morgan that discusses the prospects of online powers who derive a majority of their revenue from advertising.

There are a number of interesting items in the report, but the one that hits closest to home for me is their prediction that display advertising CPM prices will rise from their bottom in 2007 of $3.31 to $3.86 by 2011 through increases each year. The question is, will this occur?

First, many publishers may be…