Patrick McCarthy
A personal experience
Fantuition CEO/Founder, former Yahoo!/Right Media. Family man with a great wife and three amazing kids. Oregon Duck fan. Music, basketball, tech, and humor.
Microsoft AdCenter scores the WSJ Properties
It looks like it’s really going to get interesting in the battle for publisher ad space. In the last year Microsoft has started to become much more serious about locking up publisher properties, and they’ve done so again with WSJ.com and its related properties.
It’s great for large publishers that they’ll now have Yahoo!, Microsoft, Google, and every other ad network in the world fighting for their inventory. The smart publishers are going to take advantage of this, and use technology…
