Patrick McCarthy

Should Advertising Become an Algorithm?

The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard’s comments during her IAB speech:

Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:
“We must not trade our advertising inventory like pork bellies.”

She refers to the commoditization of branded advertising inventory via ad newtorks and algorithms. It was quite inspiring. But folks were not sure…